Creating a new innovative product can be challenging. Doing that in a hugely competitive industry and standing out from the crowd shows real talent! That's what Will Welton and Javier Navarro are doing at Floe Oral Care.
An essential part of the product development journey is protecting the intellectual property rights of your invention. Without the appropriate protection, there is nothing stopping your idea from being copied or stolen.
If you want to develop a new product idea, you should question different products around you. Why products work the way they do? What problems do they solve? How do they work?
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